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CEO of CannabiSalud / Co-founder of ALCANN
Mexican, born in the state of Chihuahua. Lorena has a degree in Film and Communication from New Mexico State University in the United States. She began her career within the cannabis industry in Denver, Colorado in 2014 , when she joined the work team of the international company Charlotte’s Web Hemp; company that supported the Mexican family that obtained the first protection (permit) to enter one of its products into the country as a therapeutic treatment for the little girl Grace, who suffers from epilepsy.
In 2016, she joined the company Concentrate USA as LATAM Operating Director, founded in Colorado and dedicated to the cultivation and management of cannabis dispensaries. In that same year, she began a new work stage as an International Consultant and Speaker , actively participating in forums and conferences in Mexico to promote the approval of the law on the use of cannabis for medicinal and scientific purposes, which was published in June 2017 .
On that same date, she gave herself the task of founding CannabiSalud, the first international medicinal cannabis symposium for health professionals in Mexico , which has positioned itself as one of the most important educational platforms for the health and the business sector. In 2018 she moved to Mexico City and co-founded the company Endonatura Labs LLC , which focuses on research, advice and activities within the current legal framework.
Lorena has continued her preparation, participating as a speaker in the most important conferences abroad such as: CannaTech in Israel and Panama, MjBiz in Las Vegas and Bogotá, ExpoMedeWeed in Medellín and many more in the United States and Canada. She currently leads the Movement for Legalization 4/2020, a coalition of civil associations and companies, which has been formalized and constituted in the new Alianza Latinoamericana de la Cannabis A.C.